Tuesday, November 9, 2010

Hoboken's Cake Boss receives a warm welcome to his new home: Jersey City

Cake Boss Lackawanna Center.JPGKatie Colaneri/The Jersey Journal"Cake Boss" Buddy Valastro poses with three of his sisters, employees of their family business Carlo's City Hall Bakery in Hoboken. Today, the family was welcomed to the future location of their expanded baking facility at the Lackawanna Center in Jersey City. PHOTO GALLERY The Lackawanna Center, an 8-story industrial building outside the Holland Tunnel, was transformed today into the set of a future "Cake Boss" episode as politicos, bankers, developers and real estate agents gathered to welcome the famed baker to his new home in Jersey City.

Last week, Emmes Asset Management, LLC, the building's co-owner, announced its new tenant who has leased 30,000 square feet of the building's ground floor for a new state-of-the-art baking facility, distribution center and office headquarters.

"We've outgrown the space in Hoboken," said Valastro who arrived at the Lackawanna Center with the TLC camera crew, producers and three of his sisters in tow.

"It's very exciting," said his sister Grace Faugno. "It's a prime space in a prime location... Our Dad would have been so proud."

The famiglia vowed never to close their father's original storefront on Washington Street in Hoboken, Carlo's City Hall Bakery, where the "Boss" currently employs 130 people in 7,000 square feet of space.

Despite the fame, "I still feel like a baker from New Jersey," Valastro told the crowd that gathered inside the building which included Congressman Albio Sires, Jersey City Mayor Jeremiah Healy and several members of the Jersey City Council.

"We think that somebody like Buddy Valastro, we think that he can be a magnet for other tenants to come," said Healy.

Emmes is also in the initial planning stages of a new project called the "Shops at Lackawanna" which would bring several retail businesses to the ground floor of the building.

Today's welcome event will be featured as an episode on "Cake Boss" Season 4 in March.

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